What is backlink?
Backlink is a link that one website gets from another website. Backlinks have a huge impact on the prominence of a website in search engine results. This is the reason why they are considered very useful for improving the SEO ranking of a website.
Search engines calculate rankings using several factors to display search results. No one knows exactly how much weight a search engine gives to backlinks when listing results, although what we know for some is that they are very important.
Backlinks must be natural, this means that a website should not use artificial methods to create backlinks for its own websites. Link quality is far more important than quantity.
How to create backlinks?
Website A is a restaurant and it receives a backlink from website B from a major food review blog or website. This is a valuable, natural and relevant backlink that website A has received.
Due to the importance of backlinks, many bad practices are used by website owners to get backlinks. Some of these bad practices are: buying backlinks, linking to the exchange network, selling backlinks, etc. Most of these practices are not recommended by search engines. They usually disable and penalize websites suspected of engaging in such practices.
Benefits of Making Backlink
There was a time when low-quality links also helped in ranking a site. But ever since Google launched its Penguin algorithm, the whole scenario of backlinking has changed.
It is important to have backlinks from quality sites, and those backlinks should be relevant. If, for example, you have a site about fish, and you are making links to other niche sites about monkeys, these links will be of no use. Your goal should be to get links from official and relevant sites.
Broken Link Building
The web is constantly evolving. Pages are changed, moved or deleted all the time. Broken links are links to pages that no longer exist.
Nobody likes him. Webmasters and searchers hate broken links because they contribute to poor user experience.
But, they still exist because webmasters are busy. It takes a lot of effort to free your site from constantly broken links.
This strategy takes advantage of the same. The concept is simple:
- You find a broken link
- You rebuild dead content
- You reach people linking to that dead content and ask them to link to
- your recreated version.