SEO stands for Search Engine Optimization and is considered by some to be some manipulation technique that can influence how websites are ranked by search engines.
Only part of it is correct.
In fact, optimizing for different search engines (eg Google, Bing, Yahoo), if done well, can improve website visibility in SERPs (search engine result pages). However, nowadays SEO is not about the sneaky techniques that are meant to deceive the search engines and their users.
In fact, Google is updating its algorithm so often that it wants to ensure that only good SEO practices are implemented by website owners on a daily basis. Proper techniques are those that not only help to make a web page rank higher but most of all that help people to find relevant information easily. In the SEO world, we call them white hat technology.
In other words, SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all who are your potential visitors, followers, happy customers, and dedicated brand advocates at the same time.
Start your SEO adventure
Below we have gathered some of the most trusted SEO tips that will help your online space become both deeper into the Internet and more user-friendly.
Our list is divided into a few sections to keep things organized and as clear as possible. (Yes, SEO is a complex and long-term process.) We begin with some short and easy-to-implement tweaks that can significantly impact the SEO of your website. As we go deeper, you will learn more about SEO how search engines work and how to build a strong SEO strategy.
Make the structure of your website clear, intuitive and up-to-date.
The way you organize the site architecture, and its navigation is important to both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is well structured, all pages and subpages will be easily found and indexed by search engine crawlers.
In addition, intuitive navigation will work for your visitors as it will help them to find out what they came to do in the shortest time. The ‘three clicks’ rule states that no information on the website should be available to the user for more than three clicks. This is how you should plan it.
Include a primary keyword in the page URL.
Your domain’s web pages can be customized for many different keywords. It is said that the best approach is to focus on only one keyword phrase and include it directly in the URL address instead of the underscore (_) in the URL.
Use hyphens (-) instead of underscores (_) in the URL.
When you use an underscore to separate words in the URL name, Google will read it as a single word. This means that the best SEO practices will be considered by explorers as. Hard to read that one, isn’t it?
Choose a static URL address instead of a dynamic. Web addresses are of two types: static and dynamic. While search engines can easily understand both URLs, dynamic URLs are completely illegal to humans.
For example, if you have a blog on WordPress, you can see that the default URL address of a particular post is dynamic.
When you click the ‘Publish’ button, WordPress will automatically convert it to a static address. However, it will select random keywords from the title of the blog. In the context of SEO, it is better that you edit the URL name yourself as seen above.
Keep a URL address concise, descriptive and relevant. A visitor should be able to tell at a glance what a particular website is about. If you choose to edit a URL address yourself, you will not only work in favor of keyword optimization but also make it easier for the user to understand what he or she can find on a particular website. In this way, you will make the life of the explorer a little easier.
Title-tag, meta-description, and ALT-attribute
Create a sweet title-tag for every page of your website. A title tag indicates what your domain is. This is a short sentence in which you describe your online location. It will appear in many places, such as SERPs, social media, external pages, and browsers (see examples below).
It should be short, engaging and original to attract the attention of those who are your target audience. Yes, it means that you should speak their language and present your website in a way that is attractive to them.
The meta description is a short paragraph that displays under a title tag on the SERP (see the screen above). A meta-description gives you the opportunity to present your brand before a searcher pays a visit to your site and actually sees the products you offer.
The optimal length of the meta-description is between 150–160 characters.
Don’t forget to use ALT attributes for all images. Search engines do not read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. Of course, it is good to use targeted keyword phrases to describe images on your webpage.
Also, it is good to have keywords in the text that surround the images and make it bold. Engine crawlers in this way will find that this part of the post is particularly important for readers.
Whatever CMS (Content Management System) you use, every time you upload an image you will have a chance to optimize it with the appropriate keywords. this is easy. Below is how you can customize images in WordPress.